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  This quote by Marshall McLuhan probably sums everything up about content marketing. “Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either.” This applies to all marketers. The old way of marketing does not wor

Twitter which gets its name from a light chirping sound made by certain birds is an enigma and polarizing to most. The little blue bird as it is affectionately known is complicated to some and difficult to understand, but most importantly to its enthusiasts and devotees it is dead sim

To succeed in life and business you needed to have massive connections in the higher political echelons or business corridors. The tricky part was getting the connections. If you were not born into a family of influence or one of considerable means and affluence, then such was your lu

Before Social Media, Facebook were Auto-books, Instagram were photo albums, Blogs were Personal Journals and LinkedIn were the golf range and networking events. Sharing to a group of was limited to printing and sticking posters and articles in public places such as notice boards. Comm

Networking before LinkedIn was sometimes a frustrating and exasperating experience. You would arrive at a networking event, cards in hand and wait for a cue to start connecting.  After dishing out several cards and connecting with a few people, you would call it day and head back to t

How relationships are formed between brands and people is a lot similar to how they are fashioned in the real world. The same is equally true for breaking up. The way people break-up with a brand on Social Media, is comparable to how they do it in real life. When the consumer is no lo

“Give me a lever long enough and a place to stand, and I will single-handledly shift the world” Archimedes. Social Media is a lever long enough to radically shift our how we connect, build relationships and share ideas and stories. We are no longer are we limited by the tyranny of tra

  Social Media was supposed to be a fad, a whim to toy with fleetingly. It was not supposed to be serious. Neither did we expect it to be disruptive and inventive. Eleven years later after its launch, a special social networking site for professionals, LinkedIn, is now the go to