Tinashe Nyaruwanga Social Media and Digital Marketing (Zimbabwe)

Tag

// Content Marketing
JUL
25
2014

How To Solve The Biggest Problems Using Content Marketing

For a long time marketers and sales people believed that if they had great and amazing products and people knew about them their sales problems would be over. Marketing was easy. Most brands believed in the advertising mantra that for ‘an advert to be effective, consumers needed to se
JUL
10
2014

The History of Content Marketing

In around 1439, a German blacksmith and goldsmith would introduce a machine that would lay the foundations of today’s Information Age – The Printing Press. The printing press introduced the era of mass communication which forever changed the structure of society. Widespread literacy t
JUN
11
2014

7 Things Your Competitors Can Teach You About Content Marketing

  This quote by Marshall McLuhan probably sums everything up about content marketing. “Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either.” This applies to all marketers. The old way of marketing does not wor
MAY
05
2014

4 Content Marketing Lessons from Big Brother Africa

Some Christians call it worldly, Cynics call it a sham, Traditionalists call it immoral but many entertainment enthusiasts in Africa say it is the best thing to ever happen to TV since African movies. Whatever your opinion, one thing is for certain, Big Brother has got Africa’s attent
12