How relationships are formed between brands and people is a lot similar to how they are fashioned in the real world. The same is equally true for breaking up. The way people break-up with a brand on Social Media, is comparable to how they do it in real life. When the consumer is no longer contented in the relationship, they will separate themselves from the company.
On Facebook, fans know that all they have to do is just pay no attention to the messages and posts over a period of time, and they gradually get repressed by Facebook. They do not like your posts anymore, no comments, no shares, zit, nothing. When that happens you simply won’t show up anymore, even if your brand is still officially “liked.” Sounds achingly similar to the un-replied messages, ignored phone calls in the hopes that one will get the message that it’s over?
And oh! It does get a bit harsh too when fans actively Unfollow you on Twitter or Unlike you on Facebook. But wait a minute how did we get to this place? How did we get to consumers unsubscribing, unliking and unfollowing?
You see, when Social media arrived and was embraced by marketers it was eulogized for its ability to better target audiences, and build relationships with consumers better than any other medium before. Marketers’ utopia some would say. But Social Media greatest strength also happens to be its greatest weakness. Social Media has wielded consumers with more power than ever before. It has freed them from the tyranny of big brands and has given them more choice and most importantly a voice.
It’s no longer business as usual. Consumers no longer expect to be marketed in the same and traditional boring way. They want you to be their friend. They want a relationship. The wham bam! Hit and run way of doing things won’t work anymore. Bad news for those with a phobia for commitment and are not so good with relationships!
10 Reasons Why Fans Break – Up with a Brand on Social Media
- You are too self-promotional and too salesy. Don’t always be trying to sell your products. Help instead.
- You Spam customers with messages
- You are not transparent – Remember it’s a relationship, consumers expect transparency to build trust.
- You are boring – Guess you already knew this. Be entertaining, what video or funny post can you share?
- You don’t give any value or Help – Remember people are not buying a product but a solution, a feeling, a benefit.
- You are not attentive and you are slothful – How long do you take to respond to customers messages, if at all?
- You are too self-indulgent. It’s not a vanity contest. Don’t talk yourself only, find out more about your customer interests, what they like and so on.
- Not understanding your audience – If you do not understand your audience you will end up posting wrong content and might offend them.
What about You?
Have you broken up with a brand of late? Are you considering it? If you enjoyed this post and if it added any value, may you please share on any of the social media sites Facebook, Twitter and LinkedIn. I look forward to reading your stories and comments.
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