Do you obsess with the number of views your video is watched? The number of hits your article generates or the number of likes or retweets it gets? Chances are if you are a content producer you probably do.
For the longest time, it was the traditional media print, radio and TV that were the gate keepers to information. But the social media revolution has tussled the keys from the gate keepers and placed them in the hands of ordinary men and women.
Every one now creates and consumes content.
4.6 billion pieces of content are produced every day according to LinkedIn. No wonder sensationalist headlines, eye catching thumbnail pictures, and sometimes false stories designed to bait us to click on content on the web pretty much make up what we see these days.
Content producers now resort to such “blackhat” tactics this as they look to boost their chances of increasing traffic and views.
Its not longer enough to just produce content.
The world has moved has moved on.
Now we are drowning in content. To stand out you need to produce outstanding content which is entertaining, informative or educative.
To create great content each and every time here is what you need to do
Leverage Pop Culture
Great storytellers or content producers know that using something that is familiar or a widely known news story to explain a complex or otherwise boring subject can help increase traffic to an article.
5 Marketing Lessons You Can Learn From Fungisayi and are some of the examples of leveraging on pop culture.
Content is king, but context is god.
People go on social media to get entertained, to get a few minutes’ respite from stress. Others its to get gossip whilst others see it as a chance to get popular.
Does your content look the same, sound the same? Does it give the same benefits and value people look for when they come to the platform in the first place?
I have always said social media is a like drug which releases pleasure into your brain. So unless your content does the same, then its not native.
Great Content doesn’t disrupt
The term Social Media doesn’t really do justice or explain what social media is about. That is because the term media is usually associated with the term push. Traditional media was all about pushing content. It was about shoving content down our throats.
Whereas social media is not about pushing content.
It’s a conversation, where people engage and do not interrupt.
A brand which does this well is Nandos. They blend in so perfectly.
Remember the days of the Chihuta? Here’s what Nandos did!
No wonder people don’t like adverts. They disrupt and interrupt a good time or a god show.
My guess is that this is why DVDs became popular or the PVR decoder where you can forward and bypass the advert.
When you do social like Nandos there is no need to interrupt.
What about you?
What things do you consider when you create content? I look forward to hearing your creative process and what you consider when you create content. If you enjoyed this please share it with your friends and family.