Do you sometimes have trouble coming up with exciting and engaging posts to captivate your expectant audience?
Or do you spend huge chunks of your time and have sleepless nights trying to come up with that perfect post?
Social Media can be hectic.
Opening and setting up a social media account and profile is easy. Anyone can do it. Setting up an account is not the end in itself but the beginning. The web is filled with abandoned social media profiles from Twitter, Facebook and other social networks that resemble cold war ruins.
The tricky part is generating and coming up with the content to post in the social media accounts. Content is the currency of the web. It is content that guarantees and draws eyeballs to your social profiles. It solves our problems, makes us laugh, entertains us and gives us one more reason to come back again and again to your profile.
Without content, these delightful and pleasing social media networks are of little use.
Fortunately, you do not need to have a magic wand to come up with the perfect post. Below are little hacks you can use to conjure up something special each and every time.
#1 Fact Driven
People always get blown away by credible statistics, facts and figures. It’s almost a cliché to say numbers do not lie. Facts tell a story. No one can argue with authentic facts. Most people devour posts and articles loaded with facts ad statistics on their particular industry. A blindside you have to constantly check for has to do with the accuracy of your facts. Always be on the guard against murky and unverifiable facts.
The World Wide Web particularly social media is unforgiving and devour your brand alive.
The world is going visual. Successes for visual based networking sites such as Instagram with over 200 million active users and Pinterest confirm this much. Facebook and Twitter as well recently changed their timelines to display pictures and videos well. It is said that the human brain processes an image in as little as 13 milliseconds. Imagine that! It was also found out that blog posts and articles with images performed 91% more than those without according a study sponsored by 3M.
So what does this say about your posts? Including images, infographics and other visual based posts is a must for successful social media posting.
#3 Real Time
My favourite example of real marketing in action is the ‘Dunk in the Dark’ Tweet that went viral generated over 16 000 Re-Tweets and over 20,000 Facebook likes. It’s a great example of real time marketing because it was perfectly timed and was sent during the black out during the super bowl.
While it might be difficult to catch lightning in a bottle each time, the underlying principle remains. Monitor local trends, see what is happening and be there when stuff happens.
#4 Well organised and Proficient
There needs to be a strategy to your social media posting. Even if you want to compulsive, there is still need to ensure that there is a strategy or form to your ‘madness.’ Above all, make sure your spellings, grammar and all the other little things are on point. The social web is ruthless out there. You will have plenty of people correcting you should get a spelling wrong. They want perfection. Proof reading is not an option but essential. Having someone go over your material before you post will save you a ton of embarrassment later.
In addition, remember that what you are doing is part of your overall strategy. This includes capturing and inserting the right meta-tags and titles in your content that you post on your social channels.
#5 Curated Content
Curated Content can be defined as “the practice of finding, organizing, and sharing the best and most relevant content on a specific topic, rather than solely creating all their content themselves.”
Let’s face it, coming up with original content all the time is strenuous. You are bound to hit a writing or creative block at some point. But this should not mean that you abandon your profile. Instead, look for quality posts and content around the web. Also, collaborate with other influencers on the web to consistently churn out quality content all the time.
Content Curation also has the advantage of helping you build relationships. You see, when you consistently share someone else’s content, they will notice and will return a favour every once in a while. Not too bad isn’t?
Wrapping it up
Coming up with the perfect social media post can sound impossible. But by consistently applying and using these types of content types, you increase your chances of catching lightning in a bottle. What have you found to work for you? What types of content do you get the most responses? I look forward to reading your views in the comments section or on Twitter or Facebook.
Thank you for reading thus far. If you enjoyed the article, I encourage you to share it with your network so they benefit from it as well.