Tinashe Nyaruwanga Social Media and Digital Marketing (Zimbabwe)

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OCT
03
2014

7 Steps to Content Marketing Success

Nothing stays the same; at least that’s what we learn from the Greek philosopher, Heraclitus, who legendarily said the only constant in the world is change. Conventionally, marketing was geared towards telling your audience you’re a ROCK STAR, however, as marketing is evolving and cha
AUG
20
2014

10 Shockingly Untrue Myths about Social Media

Despite the pervasiveness of Social Media, it is still a relatively new channel and people are experimenting and dabbling with the various platforms. It’s a lot like an expedition, a voyage where you are constantly discovering new and fresh things. However, no one can doubt its impact
JUL
25
2014

How To Solve The Biggest Problems Using Content Marketing

For a long time marketers and sales people believed that if they had great and amazing products and people knew about them their sales problems would be over. Marketing was easy. Most brands believed in the advertising mantra that for ‘an advert to be effective, consumers needed to se
JUL
21
2014

6 Things Your Boss Wants To Know About Social Media

Social Media is now at the centerpiece of our lives. It gives us the ability to do better and faster what has always been most important in our lives. Life is about relationships and companionship. At the core of human beings is the need to connect, engage and share. Back in the day p
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JUL
10
2014

8 Things You Are Doing On Social Media To The Detriment of Your Career

Back in the day people used to say – At the speed of light but now, it’s at the ‘speed of a Tweet.’ It is said that people in New York received tweets about an east coast earthquake 30 seconds before they felt it. Social Media is Ubiquitous Social Media is now an extension of ou
JUL
10
2014

The History of Content Marketing

In around 1439, a German blacksmith and goldsmith would introduce a machine that would lay the foundations of today’s Information Age – The Printing Press. The printing press introduced the era of mass communication which forever changed the structure of society. Widespread literacy t
JUN
19
2014

10 Signs You Invest In Content Marketing

Before Social Media and Content Marketing winning the customer battle used to be about who had the deepest pockets and far-reaching media connections. All it took was a meeting with your creative agency and a brief. The agency would obstinately hammer the consumers with the marketing
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JUN
11
2014

7 Things Your Competitors Can Teach You About Content Marketing

  This quote by Marshall McLuhan probably sums everything up about content marketing. “Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either.” This applies to all marketers. The old way of marketing does not wor