From the time Evan Williams built a simple internal diary Website that he named blogger which allowed people without any computer-programming knowledge to create a Web-log or blog, the world of publishing has never been the same. Publishing up to that time consisted of only the printing press, a revolutionary system developed by Guttenberg in the early 1900s that opened up the world to quick and efficient spread of knowledge and ideas by making it possible to mass produce books.
Blogging from that time has grown remarkably so much that many have achieved thought leadership, expert status, some even fame and fortune. Blogging presents the best way to build your own real estate, brand and a relationship with your following on your own terms on the internet. Whilst many foretold of the death of blogging when social networks burst on the scene, the truth is they have aided blogging and increased its reach.
So you want to get started on blogging? Take your blog to the next level? Learn from some of the Top Bloggers in Zimbabwe about how to create and maintain a Blog.
#1 Find Your Passion and choose your platform
“Starting a blog is very easy. You just need to choose your platform, design your template, give it’s a great catchy name and voilà you have a blog! Maintaining a blog on the other hand is a different story. You have to find your passion. What do you care about? What do you want to share?
Content is key and must add value to your reader’s lives- they should want to come back and visit your blog. – Be original. Be interesting. Be yourself- this makes your blog more honest and and real.
If your main reason is to start a blog for money, fame and traffic. Don’t. You might get your feelings hurt. Blog because you are passionate about it.” Lorraine Bgoya.
Lorraine Bgoya is a Radio Presenter and a blogger who literally blogged her way to a job on one of Zimbabwe’s successful Radio stations ZiFM. She got a job at ZiFM after one of her podcasts got her noticed by ZiFM and the theme for the podcast was then developed into one of the best entertainment programs in Zimbabwe at the moment.
#2 Write well
“Write well. And write things that you would enjoy reading. ” Larry Kwirirayi
Larry Kwirirayi is the Chief Imagineer at 3-Mob.com (3 Men on a Boat)
#3 Offer Unique Insights and Blog Daily
“Provide your readers unique insight. That’s the only way to not be drowned in the mediocrity noise. Be inspired by, but do put aside a minute, other blogs and their content. Think about content in your area of focus – and you should have one – that you wish you could find on the internet, then go ahead and create a blog you’d love to read yourself. And blog everyday.” Limbikani S.K. Makani,
Limbikani S.K. Makani, is the founder of Zimbabwe Technology News and Blogging Site TechZim
#4 Be Helpful
“I have learned a lot about blogging since 2008. From writing killer headlines, optimizing for search engines, being consistent, telling great stories and so on, yet nothing matters more than probably the most over looked thing of all – being helpful.
Being helpful (not hypeful) is the real key to building an audience that cares enough to read, to share and come back for more. Being helpful is the key difference between building a blog that is merely popular to one that is actually profitable to you or your business.
Being helpful means you’ll think a little less about how famous your blog is, and more about how useful it is to the people who actually read it. It means you’ll think more about ways to be generous, than ways to be rewarded. Oh, and as it turns out, that being helpful, and generous about it, is a really great way to build a brand, a business or a blog – it might even make you famous!” Max Soutter
Max Soutter is the founder of Business Set Up Group, he blogs at BizSetUP
#5 Content is King!
“A successful blog is one that has current informative and dynamic content. You can have a well-designed blog with all the right colour mixes and still receive few visitors simply because blogs are meant to equip and communicate a message…I realized I did not need to be a web developer or even pay money to setup a blog. If you can talk or have a conversation then you can blog. If I did it then you can ‘did’ it too. Rabison Shumba
Rabison Shumba is a Motivational Speaker and Author. He blogs on his Self-Titled Blog