Smart phones and the internet, like creeping ivy wrapping itself around objects, are irreversibly entangled with the social nature of the human beings.
Human beings are social creatures by nature; our existence is made more meaningful by social interaction and collaboration. When Tim Berners Lee created the World Wide Web, he had a vision of creating a system that would connect people far and wide so that they could work in partnership, communicate an even complete each other’s sentences more easily and effectively.
Fast forward to present day and this is now a reality.
The digital revolution kick-started by geeks and hackers in garages and on kitchen tables has gone full circle and has spread to all things including kitchen devices, cars and virtually everything, a phenomenon referred to as ‘Internet of Things’.
Now through social networks connecting, interacting and sharing has never been easier more than at any other time before.
There has been an economic benefit as well provided by the digital revolution as more and more businesses and companies adopt a digital marketing first approach to their business. Now, here are 12 digital marketing trends set to grow in 2015
1. Paid Promotion on Social Media
Is the era of free lunch on Social Media over? It undoubtedly looks that way as more and more social networks look for ways to monetise their hugely popular networks. Facebook infamously tweaked their algorithm earlier on this year reducing the reach of your posts. To increase the reach you have to boost the post through advertising. Twitter successfully managed to roll out Twitter ads as it seeks to boost the much needed revenues.
This trend is likely to continue as the social networks try to earn a return for the shareholders and marketers try to increase the reach and effectiveness of their campaigns.
2. Mobile Commerce
Facebook during the year experimented and tried out new methods that will allow people to discover and buy products on their sites. Similarly Twitter not to be left behind made their first forays into mobile commerce by testing out the buy button in order to allow its users to move easily from a tweet to a shopping cart.
3. Native Advertising
Has somewhat been a buzz word for marketers this year. In its simplest form Native advertising is an advert that is built into the visual design and content of a web page or mobile app. In this way it looks like part of the content and less of an advert. This effectively increases the click through rate on the advert.
4. Target Marketing
Thanks to Big Data location technology has improved a lot this year and companies can better target their audience. Personalisation becomes the focus when targeting an individual. Social Networks such as Four Square makes it easy to execute this strategy.
5. Facebook Re-Marketing
Facebook launched a retargeting tool that allows businesses to show ads to people who would have visited their mobile apps or websites. Some of the advantages that come with the tool include encouraging re-visits, reaching out to prospects who did not complete a transaction or sign-up. It even allows you to cross sell to customers who a particular product.
As the world goes mobile and app development burgeons, Youtility is set to increase. In simple terms Youtility is based on being helpful and useful to your audience. Creating branded apps that are useful to your target audience will allow your business to cultivate a lifelong a relationship with your customers.
7. Facebook Lookalike (Custom )Audience
As part of its efforts to assist business get value for their advertising dollar, Facebook came up with the lookalike audiences which allow businesses to reach new people similar to your already existing customer list. Utilised well this can help a brand in terms of fan acquisition, coupon claims and brand awareness. Creating a lookalike audience is not difficult at all as well.
8. Visual Storytelling
It’s no coincidence that Facebook bought Instagram for over a billion dollars, sites such as Pinterest are surging in popularity. Facebook changed its timeline feature to make it more visual and Twitter too followed suit.
Telling stories is an incredibly powerful way of getting your message across to the audience. Back in the day, people would sit around fires as tales and customs were passed on from generation to generation. Visuals are easier for people to process and to remember. Add to the two together then you’ve a powerful way of getting your message across.
9. Influencer outreach
A trend that is starting to catch fire and spreading rapidly is reaching out to Influencers. Influencers in general have real jobs and are extremely active on social media, spending their time sharing content and blogging. Usually these have huge audiences that they built up and the key for businesses is to tap into those audiences.
10. Digital PR
This strategy hinges on reaching out to media related websites in an effort to spread the reach of your content. Done well they might write an article on your business or brand, mention it on social media. The end game for you is the free exposure that you’ll get as they mention your brand.
11. Big Data
Big data is the new shiny tool for marketers that allow them to gain bleeding edge insights on customer’s behaviour and patterns. You see, Big Data tells us all sort of things. It can tell us what types of people prefer certain types of food, it can even help us predict trends such as an increase in people who prefer vanilla over chocolate ice cream.
12. Mobile Video
Videos are a might exciting way of sharing information. Mobile technology gives users a more convenient way of consuming the information anywhere and everywhere. More than 1 billion unique visitors visit YouTube each month and 40% of the videos are seen on mobile devices.
13. Mobile Marketing
The amount of people around the world consuming and digesting information on their mobile phones is staggering. Mobile phones are now more than just calling devices but rather are now a conduit of information. The mobile device is increasingly a cornerstone for the society that is on the go. Over 60% of Facebook’s revenues can from mobile advertising.
As more tools and resources become available for marketers, 2015 definitely looks to be quite exciting. Which other trends did I leave out that you think will probably be the toast of 2015. Share with me and other your comments and suggestions below. If you enjoyed this article, share with your friends and family. Don’t be an Information Hog 😉 !