Despite the pervasiveness of Social Media, it is still a relatively new channel and people are experimenting and dabbling with the various platforms. It’s a lot like an expedition, a voyage where you are constantly discovering new and fresh things. However, no one can doubt its impact on how people communicate. It has given people a voice and a platform to showcase their creative ability and passion in their hearts. Smartphones have been added to the mix and have only accelerated and enhanced the ability to communicate through social media.
Now publishing is now a tweet or share away.
Below are commonly held beliefs and myths about Social Media that a lot of people may have but are not necessarily true.
#1 Social media will expose your playbook to Competitors
A lot of times social media might mean showing your audience how certain things done or revealing your company ‘secrets’, right? Wrong, while your competitor might get your ingredients, this doesn’t necessarily translate to them being better cooks than you. It’s all about the cook not the ingredients silly.
#2 Social Media Marketing is the same as Content Marketing
Though there is plenty of overlap between the two Social Media is not the same as Content Marketing. The confusion arises from the fact that Social Media involves using Content heavily to get your messages across. In social media marketing, the focus of the marketing activity is located within the social networks themselves whereas in
#3 Twitter is Elitist and works better for Celebrities and established brands
Whilst it is easier for celebrities and established brands to rake in followers much faster than the normal folks, the little blue bird as it is affectionately known is the one of the best and valuable platforms for individuals and small companies. The trick is about cultivating a targeted following and engaging in good twitter etiquette, for instance not being too self-promotional and responding to your customers tweets and messages.
#4 Social Media is Free
When business started to take social media seriously, a lot of businesses started to populate social networks and build their profiles. Soon, there were chasing after likes until Facebook decided to change tack to pay to play. Your posts could not reach as many people as it once did. Could this mean the time for free lunch is officially over?
#5 Success on Social Media is measured solely Number of likes and followers
On platforms such as Twitter having a large following means that you reach more people, this is because Twitter is unfiltered and allows for more organic reach. Most painstakingly take time to grow and cultivate a large following as social proof. It’s been proven that proof is a key influencer and in the case of a large following, some might form a positive opinion about you as they take your following an indication of the value you are giving. However, success on social media should not be solely measured on the number of likes and followers only. There are other more important metrics to also consider such as engagement rates.
#6 My customers are not on Social Media
A common excuse given by many executives is that most of their customers are not on social media. This is contrary to the fact that more than 50% of internet users 50 years or older use Facebook.
#7 Social Media is Frivolous
A lot of executives seem to think that social media is a frivolous activity that can be assigned to an intern. This is poor as there are a lot of case studies of companies who have made social media faux pas which have been immortalised for the world to see.
#8 Social Media accounts are your property
This is a big myth that a lot of people and businesses have. Most individuals and companies do their online marketing through their Facebook, Twitter or even Google plus accounts without their own branded website. The danger comes in that when the platform owners change the rules of the game as with what happened with Facebook. On your own platform you are the one who makes the decisions.
#9 Social Media is Risky
Trolls and negative feedback make Social Media a difficult place to navigate. A properly laid out strategy will ensure that such difficulties are overcome with relative ease.
#10 Social Media is not measurable
There are plenty of ways to measure social media such as the engagement rates, number of shares, comments and likes. You see, before social media it was extremely difficult to measure any advertising. In fact, most marketers knew that half of their advertising was effective but did not know which one.
Wrapping it up
What about you, what other commonly held myths or beliefs about social media have you heard but aren’t necessarily true? Which ones don’t you agree with? I look forward to reading your stories in the comments section. Thanks for reading this far! I hope you found value in it. If you found this info to be valuable, I’d really love you to share this with your network and as well your friends and family.